So here’s your playbook for planning engaging social media content. That said, keep in mind, your posting time alone doesn’t drive engagement – how engaging your content is, is also an essential factor in getting more traction for your brand. We’ve got your back as we share the best time to post on all four major social channels based on our internal research. ![]() Posting on social media when your audience is active ensures your content gets more engagement too. In other words, avoid posting right in the middle of your audience’s busy schedules. Similarly, if they’re checking Facebook during their lunch hour, you’ll want to post on Facebook then. This means if your audience tends to pick up their phone and check their Instagram first thing in the morning, you’ll want to post on Instagram then. It ensures your post gets the most attention as most people see it. The answer to the best time to post on social media is when your target audience is active. A Research-backed study by ContentStudio on b est times to post on social media Wait, did you only start using social media for your brand and don’t have any analytics data to determine the best posting time on social media? Don’t worry. Understand who is your target audience:įor example, if you’re a breakfast corner, you’ll want to post in the morning as compared to a fancy bar that people visit at night and, therefore, will like to see updates from during the evening and weekends.If you’re in a different time zone, think of when your audience in the other time zone will be active to post before you choose a posting time. Think of it in terms of your audience’s location/time zone:.So now that you know what goes behind the scenes, let’s start figuring out when your audience tends to be active on various social channels. So the algorithm pushes your post further to your audience, which grows engagement further. This initial round of engagement signals the algorithm that your content is valuable which is why it gained engagement. Here’s how: you post on social and the active folks engage with it immediately. Most social media algorithms are based on some version of the following logic: the more initial engagement your post/tweet gets, the more engagement it’ll drive past its publishing time. We’ve also got platform-specific engagement tips for you and a bonus tip to help you grow your social media accounts. So, in this post, let’s talk about the best time to post on social media. The result? You won’t be able to get their attention, which is a leading goal for brands on social media (getting into and staying on their target buyer’s radar). Most of all, if you continue publishing on social media without taking your posting time into account, your audience won’t see your activity. ![]() It’d get poor traction and very few people from among your audience may see it. ![]() The reason? If you aren’t going to post at a time when most of your audience sees your content, your post or update will fall flat. Unfortunately, you can’t wing this – even if you’d like to. But you hold back on hitting publish because you’re unsure when’s the best time to share it. Wondering what’s the best time to post on social media?Īdmittedly, not knowing when to post can sabotage your social media marketing plan.Īfter all, you may have audience-resonating content ready or an important update to share.
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